Top 5 Social Networking Apps on iOS in Brazil: Q2 2023 Performance

In Q2 2023, the top social networking applications on iOS in Brazil exhibited diverse trends in weekly downloads, revenue, and active users. Let's delve into the performance metrics of the leading five apps: WhatsApp Messenger, Facebook, Telegram Messenger, Google Meet, and Messenger.

WhatsApp Messenger had a dynamic quarter with weekly downloads fluctuating between 127K and 233K. The highest downloads were recorded in the week of May 8, reaching approximately 233K. Active users remained consistently high, hovering around 5.5M, peaking at 5.5M in the week of June 19. Revenue for WhatsApp Messenger was minimal, with the highest recorded at $5 in the week of March 27.

Facebook showed a more stable trend in weekly downloads, ranging from 89K to 145K, with the highest downloads occurring in the week of May 8. Active users consistently exceeded 26M, peaking at 26.8M in mid-May. Revenue saw a significant spike in the final week of June, reaching approximately $11K.

Telegram Messenger experienced varied weekly downloads, from a low of 66K to a peak of 149K in mid-April. Active users remained relatively steady, mostly around 2.1M to 2.3M. Revenue trends for Telegram Messenger were more volatile, with a notable increase to approximately $6.7K in the last week of June.

Google Meet had a noticeable decline in weekly downloads throughout the quarter, starting at 68K and dropping to around 36K by early June. Active users fluctuated slightly, maintaining a range between 32K and 36K.

Messenger saw a steady weekly download rate, oscillating between 44K and 71K, with a peak in the week of June 19. Active users showed a slight decrease early in the quarter but recovered to around 5.8M towards the end of June.

The data presented here is sourced from Sensor Tower. For more in-depth insights and detailed analytics, visit Sensor Tower's platform.